All websites are visually appealing. . . to someone. Sometimes, however, that someone is, literally, some one (probably its designer). So now that we've theorized that every site is pretty to someone. . . and we know that many sites can capture the aesthetic appeal of the masses, we can now move on to conclude that being admired by anyone, much less everyone, requires getting seen. Getting seen, in terms of your website, means traffic. Websites tend to either have it. . . or not. Successful websites absolutely have it. You can have a beautiful page nobody sees or an ugly site that gets hits. . . or be fortunate enough to have both (an appealing design and the functionality in the code-behind that leads to visitors). If you had to pick between the two, regrettably, those with common sense would accept the ugly duckling with visitors over the lonely beauty. We like to say and eventually prove that hiring our firm delivers you the best of both worlds.
Being seen is not a given. It takes work.
The two easiest ways to create traffic is to employ the use of social networking and practice SEO (search engine optimization), the latter being the focus of this topic.
But just what is search engine optimization? We all know what a search engine is, or, at the very least, we've all heard of Google. Modern, effective SEO really translates to your designer employing Google's published and publicly available set of "best practices" in such a way that their robots reward your site with better ranking. Without going into intense, confusing detail, your content is always your best asset. Fresh, changing, intriguing content will always bring a crowd in a public area. If you're in the mall, a juggling mime riding a unicycle while smoking a cigar is going to draw a crowd (and hopefully security). If they go relatively unnoticed, you live in a strange place I don't long to visit. That's real life. In terms of your website, great content that catches attention is, similarly, going to attract those robots. The fruit of the labors of those robots and your SEO is a better ranking and its higher probability of getting you clicks from those who have a legitimate interest in your products or services.
You want the location of your next great date to be a "well-kept secret", meaning a place that's great but nobody has heard about (quiet, low-traffic). You do not want your world-changing idea or product (or whatever your website is about) to have that same trait. You want to be seen, heard, shared, and discussed anywhere and everywhere. SEO might not always get you there (by its lonesome), but you can rest assured, insert the "tree-in-the-woods" hypothetical: the absence of effective SEO will get you nowhere, or perhaps better put, will get nobody to you, resulting in the same, a less than positive endeavor.
Whether you opt to hire our firm to do your design or go with someone else, quiz them as to what they know about SEO. If you find them fumbling and repeating themselves or just assure you that "We do that.", become increasingly skeptical or save yourself the time and just run. Don't hinge your success on a designer or team that doesn't care whether you get traffic or not. We rank it at the top of the list and so should whoever you hire.